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EXPERIENCE

March 2025 - Present
FanDuel Sports Network
Social Media Manager
Remote

  • Lead social media strategy and operations across 13 FanDuel Sports Network regions, overseeing NBA, NHL, and MLB content, with daily publishing responsibilities.​

  • Helped scale a regional social operation with 40+ accounts, supporting millions of monthly impressions through strategic planning and live execution.​

  • Write, film, and adapt content across formats including social captions, vertical videos, interviews, graphics, and digital campaigns for Facebook, Instagram, LinkedIn, TikTok, YouTube, and X.​

  • Own master content calendar across all regional markets, aligning publishing strategy with business priorities, marketing campaigns, and tentpole events.​

  • Translate analytics into executive-level reporting, identifying content trends, conversion drivers, and growth opportunities.

March 2022 - March 2025
FanDuel Sports Network (formerly Bally Sports Detroit)
Digital Content Manager - Detroit
Southfield, MI

  • Supervised day-to-day social media strategy and digital communications surrounding the Detroit sports teams and the FanDuel Sports Network brand for Facebook, Instagram, X, TikTok, and YouTube.​

  • Led and mentored social media assistants during live coverage and campaign execution.​

  • Coordinated creative asset needs and worked closely with designers to source and manage content.​

  • Captured, edited, and published photos and videos to be used across all social media channels.

June 2021 - March 2022
Storage Business
Owners Alliance
Marketing Manager
Farmington Hills, MI

  • Developed and executed strategic marketing communications, interacting with a member base of 10,000 individuals weekly, through social media, email campaigns, events, and webinars.​

  • Managed company’s Facebook and LinkedIn pages, drafting copy, designing graphics, producing video content, and tracking analytics.​

  • Increased social media following by 200% and increased email open and click rates by 300%.

EDUCATION

Sep. 2017 - May 2021
University of Michigan
Ann Arbor, MI

​Bachelor of Arts in Communication & Media Studies // Minor in Digital Studies

  • Cappo Sales and Marketing Certification in the Ross School of Business

  • The Michigan Daily

    • Managing Video Editor (2020)

    • Managing Photo Editor (2019)

  • MUSKET Theatre Organization

    • Marketing Director (2019-2021)​

  • WOLV-TV

    • Graphics Producer (2017-2019)​

CORE SKILLS

Creative & Publishing

  • Adobe Creative Suite

    • Photoshop​

    • InDesign

    • Illustrator

    • Premiere Pro

    • After Effects

    • Lightroom

  • Final Cut Pro X

  • CapCut

  • Photography

  • Videography

Project Management

  • Airtable

  • JIRA

  • Google Workspace

  • Microsoft Office

Social Publishing & Analysis

  • Hootsuite

  • Brandwatch

  • Zoomph

  • Google Analytics

  • Editorial Calendars

  • Community Management

Platforms

  • Facebook

  • Instagram

  • X/Twitter

  • TikTok

  • YouTube

  • LinkedIn

  • Threads

  • Meta Business Suite

  • Wordpress

© 2026 by Alec Cohen

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