FanDuel Sports Network
March 2022 - Present
2025 IN REVIEW
55
total accounts
impressions
658M
engagements
15M
engagement rate
2.36%
2025 Wrapped Campaign
Inspired by the popular Spotify Wrapped trend, we created region-specific graphics highlighting each market’s teams to drive fan engagement. The campaign sparked strong conversation, with fans sharing their own opinions and reflections on the past year in sports.
NBA Go-To-Market Launch
Spearheaded social media planning for the go-to-market strategy for the 2025–26 NBA season. Developed and executed content including promotional offers, educational graphics explaining how to watch, and daily tune-in messaging to drive audience awareness and viewership.
Golic & Golic
Crafted and executed the social media strategy for the launch of a new show featuring Mike Golic Sr. and Mike Golic Jr. Collaborated with designers, production teams, and external agencies to develop a digital launch plan, establish a distinct brand identity, and drive daily promotion across platforms.
Client Integrations
Led collaboration with the Ad Sales team to develop and execute social media integrations for brand partners. Delivered campaigns that blended direct brand alignment with innovative, audience-first content.
