top of page

BBYO Michigan Region

September 2024 - Present
Contractor Position

GivingBBYODay Campaign

I led Michigan Region's digital and social media strategy for GivingBBYODay, the organization’s largest annual fundraising initiative. I produced and edited the featured video, highlighting teens and adults impacted by BBYO, and developed supporting graphics and short-form content to be deployed strategically throughout the day. Michigan Region raised over $80,000 in 2025 – the highest total of any BBYO region.

9044-03-high-quality-mobile-phone-mockup 1.png
9044-03-high-quality-mobile-phone-mockup 2.png
9044-03-high-quality-mobile-phone-mockup 3.png

Spring Convention 2026

9044-03-high-quality-mobile-phone-mockup v2 1.png

I worked on the social media promotion for Michigan Region’s Spring Convention, addressing a multi-year decline in attendance. By developing targeted, teen-focused content, I helped drive renewed interest and engagement – resulting in the highest convention attendance since 2019 and a 32% increase over 2025.

9044-03-high-quality-mobile-phone-mockup v2 2.png
9044-03-high-quality-mobile-phone-mockup v2 3.png
9044-03-high-quality-mobile-phone-mockup v2 4.png

© 2026 by Alec Cohen

  • Facebook Social Icon
  • Twitter Social Icon
  • Instagram Social Icon
  • LinkedIn Social Icon
bottom of page